flo-suite

A database publishing solution like the FLO Suite is very well suited for direct marketing. We have standard direct marketing functionalities in the software, but at least as important are the direct marketing options that you can embed in your own applications.
One of the uses for this, is to create direct marketing campaigns and workflows where the end users have much more flexibility. Rather than the central marketing department, the follow-up of the direct marketing campaign can be put into the hands of your local branch owners (wether it be a store, a bank office, a restaurant). This way, the efficiency of direct marketing can be incredibly increased.

Some great samples of Direct Marketing applications hosted in the FLO Suite can be found at:
Direct Marketing at Fortis
Click2Print, Direct Marketing for branch organizations
Domino's Direct Marketing tools