The contentFLO module of the DMP FLO Suite is used to build custom websites. These websites can be used to publish the same data that you use elsewhere to create your printed catalogue. Or maybe it can contain the information of a typically website (news, FAQ, contact information, etc...)
But on top of that, contentFLO is also used to create web applications. By using the unprecedented flexibility of the DMP FLO Suite's scripting system, .NET code can be used to add dynamic logic to the web pages. This way, W2P wizards, download centers, etc... can be created in contentFLO.
Using the rest of the DMP FLO Suite as building blocks (e.g.: assetFLO as a source for a Document Center), development times of marketing applications are significantly reduced.