One of our partners recently informed me that our SEO results for Frietjes have been going down. I was aware of this, and I have to admit that it is completely my own fault. But rest assured, I'm not giving up.
Frietjes and their priority
But let's face it: frietjes should not get my top priority. The past couple of weeks we've been setting up distribution channels in the UK and USA (requiring a couple of very pleasant visits) and preparing for the 4.0 release (culminating in the release event on friday 27th). I'm not looking for excuses, I'm just asking you to be realistic in your expectations. When I set my priorities, it goes: Existing Customers, New Prospects, Frietjes. In that order.
Customers will get Frietjes
I did find some time for Frietjes, however. On the release event this friday, Frietjes will be available for all attendees. I didn't manage to arrange a mobile kitchen (yes, you read it right, we've got kitchens in cars. Belgians are not obsessed, we're just practical). That will have to wait for the next event. But at least there will be real Belgian Frietjes for all attendees.
Fresh content is king
The drop in our google ratings for Frietjes shows once again that it's all about the content. And even more: it has to stay fresh. I suppose that counts double if you're trying to cheat and push up a keyword that's not natural to your site. But I met a Google employee at DSCOOP, and I'm trying to arrange a meeting. Hopefully that way I will be able to convince them that Frietjes are completely natural to the DMP corporate culture!